Morning Warship (Editor’s Letter) No.1: It’s an ad ad ad ad world

Match.com

By Lee Gale, Editor, British Ideas Corporation

Last week, an advert appeared on the Tube for overly algorithmic dating website Match.com that featured the close-up face of a not-unattractive woman with a riot of freckles. With Minstrel-brown eyes, she peered over the tagline: “If you don’t like your imperfections, someone else will.” I’m never usually quick on the uptake with this sort of thing but as I strode along the near-empty platform of South Wimbledon, I thought, “Are freckles defects or merely sunshine-activated pigmentations of the skin?” Continue reading “Morning Warship (Editor’s Letter) No.1: It’s an ad ad ad ad world”