When Rowetta joined the Happy Mondays in 1990, not only did she bring the Mancunian masters of indie-dance crossover a more soulful presence, she provided additional visual stimulus to a band that was already pretty watchable in the first place: cos the Mondays had Bez!
With her dominatrix toughness and body hugging bondage attire, Rowetta arrived as an equal partner in this most laddish of lad bands. Here was a woman who was clearly having a ball. With every swish of her whip, Factory Records shifted towards the mainstream: no longer would indie automatically mean an embracing of the mediocre. Soon, Pills ’N’ Thrills And Bellyaches arrived, an LP that was basically a summer holiday on vinyl, reaching No.4 in 1990. Rowetta’s extraordinary vocal range and “Yippee-yippee-yay-yay-ay”-ing perfectly counterbalanced Shaun Ryder’s Nike Air-wearing, couldn’t-give-a-toss cool. We just wished that our girlfriend was hot like Rowetta.